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The Power of Advertisements(廣告的力量)
The Power of AdvertisementsEvery day, it is easy to see advertisements all around us. Look around. How many different advertisements can you see?
Often products show the name of the company that made them. This is a popular form of adver-
rising. The special picture or symbol, i.e. logo, appears on many different products. When you see a logo, it is hard to forget that product or company.
Many people buy a product because it is made by a certain company. In fact, some people only buy a product of a famous company. They think it proves that they are fashionable and have good taste.
It is common to find advertisements on TV or radio. Most advertisements are very short for people to remember. Nike,for example, has a simple slogan used all around the world:"Just do it". Advertisements often use funny situations as well. It is easy to remember an entertaining ad.
All advertisements are designed to make people buy a product. An advertisement for a soft drink, for example,might show a group of trendy young people who are having fun. The young people are all drinking the soft drink. Adverrisers are saying to you, "Why don't you buy it and be like these people? You can be young, modern and trendy, too."
You might think that advertisements do not affect you, but the next time you buy a soft drink, ask yourself: Why am I buying this particular product?
廣告的力量
每天我們很容易在自己的身邊發現各種各樣的廣告。向四周看一下，你能找到多少不同的廣告?
通常產品都會顯示其生產廠家的名稱。這是一種很普遍的廣告形式。各種各樣的商品上出現的特殊圖案或符號，叫做標識。當你見過一個標識，就很難忘記該種商品或其生產廠家。
很多人買東西是因為它出自某一特定廠家。 事實上，有些人只買某個大牌廠家出品的東西，因為他們覺得這證明他們很時尚，有品位。
廣告通常出現在電視或收音機里。大多數廣告都很短小便于人們記憶。例如，耐克就有一個簡單卻世界聞名的標語：“Just do it”(只管去做)。廣告中常常利用一些有趣的情景。通常娛樂廣告就很容易記憶。
所有的廣告設計都是為了使人們購買商品。例如某種軟飲料的廣告，可能就會出現一群玩得正開心的前衛青年，這些年輕人正暢飲該種飲料。廣告詞會對你說：“為什么不買來嘗一嘗，像這些人一樣呢?你也會變得年輕、時尚又前衛。”
你可能會覺得自己并沒有受到廣告的影響，但是，下次買飲料的時候，問一問自己：為什么我會買這種牌子的產品呢?
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