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可樂(lè)的自我介紹
主題：可樂(lè)的自我介紹版權(quán)所有：pizza_cola 轉(zhuǎn)貼自Tom.com 提交時(shí)間：19:02:47 07月01日
A REFRESH1NG H1STORY
歷史的回顧
Coca-Cola was born in Atlanta, Georgia, USA on May 8, 1886. A local pharmacist, Dr John Styth Pemberton invented the drink at his home. His partner first used the now famous trademark "Coca-Cola. " The first year, sales averaged 9 drinks per day. Each drink sold for 5 cents. Today billions of gallons are consumed each year. "Coke" for short, is sold in 155 countries around the world. To protect the trade name, "Coca-Cola, Coke," and even the "familiar shaped bottle" are registered trademarks.
可口可樂(lè)于1886年5月8日誕生于美國(guó)佐治亞州的亞特蘭大城市。當(dāng)?shù)氐囊晃凰巹⿴熂s翰· 斯蒂斯·彭伯頓在自己家中發(fā)明了這種飲料。他的合伙人首先使用了現(xiàn)今聞名全球的商標(biāo)“可口可樂(lè)”。第一年飲料的平均銷(xiāo)售為一天9罐。每一罐售價(jià)為5美分。而今，每年銷(xiāo)量全球155個(gè)國(guó)家。為保護(hù)商標(biāo)名稱(chēng)，“Coca-Cola, Coke”和甚至大家熟悉的形狀獨(dú)特的可樂(lè)瓶都被注冊(cè)為專(zhuān)利商標(biāo)。
COKE FOR THE WORLD
行銷(xiāo)全球的可樂(lè)
Promotion from the early years to present day has made Coke the world's most popular soft drink. In the early 1900's bottling plants were set up in a few countries outside the USA. Coke introduced the six-bottle carton so consumers could easily carry home the beverage. The Chicago World Fair in 1933 introduced the automatic "fountain dispenser." In 1928 Coke began a connection with the Olympics. During World War II, Coke set up bottling plants close to military camps. When the war ended, the plants remained in operation. Coca-Cola became the world's symbol of peace. Coke is now familiar world-wide.
從早期到目前的促銷(xiāo)活動(dòng)使可樂(lè)成為全球最受歡迎的飲料。在本世紀(jì)初，可樂(lè)公司只在美國(guó)之外的幾個(gè)國(guó)家建立了生產(chǎn)廠(chǎng)家。公司先是引進(jìn)了6瓶裝紙盒，讓顧客方便容易地把飲料帶回家。又在1933年芝加哥世界博覽會(huì)上推出自動(dòng)“汽水出售機(jī)”。1928年，可樂(lè)開(kāi)始與奧林匹克運(yùn)動(dòng)會(huì)建立聯(lián)系。在第二次世界大戰(zhàn)中，可樂(lè)公司在靠近軍營(yíng)的地區(qū)設(shè)立生產(chǎn)廠(chǎng)家。戰(zhàn)爭(zhēng)結(jié)束后，生產(chǎn)廠(chǎng)家繼續(xù)運(yùn)作。可口可樂(lè)成為世界和平的標(biāo)志。如今可樂(lè)已蜚聲全球。
SLOGAN CALENDAR
歷年口號(hào)一覽
Creative slogans throughout the years have kept Coca-Cola "king of hill." Here are some of the slogans which have made Coca-Cola forever famous.
歷年充滿(mǎn)創(chuàng)意的口號(hào)使可口可樂(lè)一直保持霸主地位。下面就是使可口可樂(lè)經(jīng)久不衰的一些口號(hào).
1886 Delicious and Refreshing 美味怡神
1922 Thirst knows no Season 渴不分季節(jié)
1925 It had to be good to get where it is 可樂(lè)美不勝收
1927 Around the corner from anywhere 可樂(lè)無(wú)處不在
1929 The pause that Refreshes心曠神怡的那一刻
1936 It's the Refreshing Thing to Do 令你心向神往的可樂(lè)
1944 Global High Sign 全球歡騰
1957 Sign of Good Taste 高品味的象征
1963 Things Go Better with Coke 可樂(lè)更添妙趣
1969 It's the Real Thing 真材實(shí)料
1976 Coke Adds Life可樂(lè)增添生活情趣
1979 Have a Coke and a Smile 喝可樂(lè)令你開(kāi)心微笑
1982 Coke Is It! 這就是可樂(lè)
1986 Catch The Wave趕浪潮
Red, White, and You 紅白與你相輝映
1995 Always Coca-Co1a 永遠(yuǎn)的可口可樂(lè)
COKE THE LEADER
領(lǐng)導(dǎo)潮流的可樂(lè)
Coca-Cola has been the world leader in every department of the soft drink industry. They were the first to put their drink in bottles. Coke was also the fir
st to use aluminium cans. After years of research Coke introduced plastic bottles for their product. Coca-Cola introduced the first low calorie soft drink, "TAB." In l982, Coca-Cola made history with the introduction of "DIET coke." Coca-cola pioneered the fruit-flavored Colas with "CHERRY COKE."
可口可樂(lè)一直是世界軟飲料工業(yè)每一部門(mén)的先驅(qū)者。他們創(chuàng)先把飲料注入瓶子中。率先使用鋁罐。多年研究后可樂(lè)公司又推出塑料包裝的產(chǎn)品。可口可樂(lè)首先投放了低熱量的飲料“TAB”。1982年可口可樂(lè)又開(kāi)歷史先河，推出“減肥可樂(lè)”。還最新嘗試把果味加入可樂(lè)中，推出“櫻桃可樂(lè)”。
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